1 Introduction
This Cookie Policy explains how Mirroroof ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website at Mirroroof. It explains what these technologies are, why we use them, and your rights to control our use of them.
Cookies are an important part of how our website functions. They allow us to deliver a personalised experience, remember your preferences, understand how you interact with our content, and show you relevant information and opportunities. We are committed to being transparent about the cookies we use and how you can manage them.
By continuing to browse or use our website, you agree to our use of cookies as described in this policy and in our Privacy Policy. You can withdraw your consent to non-essential cookies at any time by adjusting your browser settings or using the cookie management options available on our site.
This Cookie Policy should be read alongside our Privacy Policy and our Terms of Use, which together form the complete set of rules governing your use of our website and services.
2 What Are Cookies?
A cookie is a small text file that is placed on your device (computer, smartphone, tablet, or other internet-connected device) when you visit a website. Cookies are widely used by website owners to make their websites work efficiently, to provide certain functionalities, and to gather reporting information about how the site is used.
Cookies set by the website you are visiting are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website - such as advertising, interactive content, or analytics. The third parties who set these cookies can recognise your device both when it visits the website in question and also when it visits certain other websites.
2.1 Session Cookies vs. Persistent Cookies
Cookies can be either "session cookies" or "persistent cookies". Session cookies exist only during a single browsing session. They are stored in a temporary memory location and are deleted when you close your browser. Persistent cookies, on the other hand, remain on your device after your browser is closed. They are activated each time you revisit the website that created them, until they expire or you delete them.
2.2 Similar Tracking Technologies
In addition to traditional cookies, we and our partners may use similar tracking technologies such as:
- Web Beacons (Pixels): Tiny transparent images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
- Local Storage: A web storage mechanism that allows websites to store data locally in a user's browser, similar to cookies but with a larger storage capacity and without automatic transmission to the server.
- Session Storage: Similar to local storage but data is cleared at the end of a browser session.
- Fingerprinting: A technique that uses a combination of device and browser attributes to identify a user's device without the use of traditional cookies.
- Software Development Kits (SDKs): Code libraries embedded in mobile applications that collect usage data and device information.
For the purposes of this Cookie Policy, references to "cookies" generally include all of these similar technologies unless the context indicates otherwise.
3 Why We Use Cookies
We use cookies and similar technologies for a variety of important purposes, all of which are aimed at improving your experience on our website and helping us deliver better services:
- Essential Operation: Some cookies are strictly necessary for the website to function correctly. Without them, certain features such as secure login, session management, and load balancing would not be possible.
- Personalisation: We use cookies to remember your preferences (such as language, region, and display settings) so you don't have to re-enter them every time you visit.
- Performance and Analytics: Cookies help us understand how visitors interact with our website - which pages they visit most, how long they spend on each page, where they come from, and where they go when they leave. This data helps us identify areas for improvement.
- Marketing and Advertising: We and our advertising partners use cookies to track your browsing activity across the web and show you relevant advertisements on other websites based on your interests.
- Social Media Integration: Social sharing buttons and embedded social media content on our site may use cookies set by the relevant social media networks to track your activity.
- Security: We use cookies to help protect against fraudulent activity, including detecting and preventing unauthorised access to your account.
- A/B Testing and Optimisation: Cookies allow us to test different versions of our website pages to determine which design, content, or layout performs best for our users.
4 Categories of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for you to be able to use our website and its core features. They include cookies that enable you to log in to secure areas, complete forms, and use services you have specifically requested. Because these cookies are strictly necessary for the delivery of our website services, you cannot refuse them without impacting how the website functions.
Strictly necessary cookies do not require your consent and are exempt from the consent requirements under applicable data protection and electronic communications laws. They are always active when you use our website.
4.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages they visit most often, whether they encounter error messages, and how they navigate through the site. The information collected is aggregated and therefore anonymous - it does not identify individual users. We use this data to compile statistics and improve our website performance.
Analytics cookies we use may be provided by third-party services such as Google Analytics, Hotjar, or Mixpanel. These providers have their own privacy policies governing how they use the data they collect on our behalf.
4.3 Functional Cookies
These cookies allow the website to remember choices you have made (such as your username, language, region, or font size preferences) and provide enhanced, more personalised features. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
4.4 Marketing and Targeting Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember that you have visited a website and this information may be shared with other organisations such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organisation.
Examples of marketing cookies we may use include those set by Facebook (Meta Pixel), Google Ads, LinkedIn Insight Tag, and other advertising platforms.
5 Specific Cookies We Set
The following table provides details about the specific cookies commonly set on our website:
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _gid | Google Analytics | Analytics | Stores and updates a unique value for each page visited | 24 hours |
| _gat | Google Analytics | Analytics | Used to throttle request rate to Google Analytics | 1 minute |
| _fbp | Facebook / Meta | Marketing | Used by Facebook to deliver a series of advertisement products and to track conversions | 90 days |
| fr | Facebook / Meta | Marketing | Contains a unique browser and user ID, used for targeted advertising | 90 days |
| session_id | Mirroroof | Necessary | Maintains your login session and authentication state across page loads | Session |
| csrf_token | Mirroroof | Necessary | Protects against cross-site request forgery attacks | Session |
| user_prefs | Mirroroof | Functional | Stores your site preferences such as language and display settings | 1 year |
| cookie_consent | Mirroroof | Necessary | Records your cookie consent preferences so you are not prompted again on subsequent visits | 1 year |
| _hjid | Hotjar | Analytics | Sets a unique user ID to track site usage patterns and user behaviour | 1 year |
| _hjSessionUser | Hotjar | Analytics | Identifies the session and user for heatmapping and session recording purposes | 1 year |
| li_sugr | Marketing | Browser identifier used for targeting and conversion tracking via LinkedIn Insight Tag | 90 days |
This list is provided for informational purposes and may not be exhaustive. The specific cookies present on your device may vary depending on how you use our website, the third-party services we integrate with, and updates to our technical infrastructure. You can always view the complete list of cookies set on your browser using your browser's developer tools.
6 Third-Party Cookies and Services
We work with a range of third-party service providers who may set cookies on our website when you visit. These third parties have their own privacy and cookie policies, which govern their use of the data collected through their cookies. We encourage you to review their policies for more information.
6.1 Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyse how visitors use our website. The information generated by the cookie about your use of our website (including your IP address) is transmitted to and stored by Google on servers in the United States. We have configured Google Analytics to anonymise IP addresses, meaning the last octet of your IP address is removed before storage. Google uses this information to evaluate your use of our website, compile reports on website activity for website operators, and provide other services relating to website activity and internet usage. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
6.2 Facebook / Meta Pixel
We use the Meta Pixel (formerly Facebook Pixel), a JavaScript code snippet provided by Meta Platforms Inc., to track conversions from Facebook Ads, optimise ads, build targeted audiences for future ads, and remarket to people who have taken some kind of action on our website. The Meta Pixel sets cookies to track user behaviour and conversions. Data collected through the Meta Pixel is subject to Facebook's Data Policy. You can manage your ad preferences on Facebook through the Ad Preferences settings in your account.
6.3 Google Ads and Remarketing
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. Cookies set by Google Ads allow us to see which ad campaigns led to sign-ups and applications on our website. Google's DoubleClick and AdSense technologies may also be used to serve relevant advertisements to you across the web. You can manage your Google advertising preferences through Google's My Account settings.
6.4 LinkedIn Insight Tag
We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and gain insights about LinkedIn members who visit our site. The LinkedIn Insight Tag is a lightweight JavaScript code that enables the collection of metadata including IP address, timestamp, and events such as page views. LinkedIn sets cookies to enable features of the Insight Tag. You can opt out of LinkedIn's analytics and advertising services through your LinkedIn account settings.
7 Cookie Duration
The length of time a cookie remains on your device depends on whether it is a session cookie or a persistent cookie, as well as the specific cookie itself. The durations indicated in the table above are the maximum durations; in practice, cookies may be deleted earlier if you clear your browser data or withdraw your consent.
- Session Cookies: Deleted automatically when you close your browser.
- Short-term Persistent Cookies: Typically set for a period of 1 to 30 days, used for short-term personalisation and analytics.
- Medium-term Persistent Cookies: Set for a period of 31 to 180 days, commonly used for marketing and remarketing.
- Long-term Persistent Cookies: Set for a period of 6 months to 2 years, typically used for user identification and preference storage.
We periodically review the cookies we use to ensure that they are necessary and proportionate for the purposes described in this policy, and we delete or update cookies as our services evolve.
8 How to Manage and Control Cookies
You have the right to decide whether to accept or decline cookies. You can exercise your cookie preferences in the following ways:
8.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these in the "Options", "Preferences", or "Settings" menu of your browser. The ability to control cookies varies by browser, but you may be able to: view what cookies are stored on your device and delete them individually; block third-party cookies; block all cookies from all sites or specific sites; delete all cookies when you close your browser; and choose to be notified when a website tries to set a cookie.
Here are links to the cookie management instructions for common browsers:
- Google Chrome: chrome://settings/cookies
- Mozilla Firefox: about:preferences#privacy
- Apple Safari: Preferences → Privacy
- Microsoft Edge: edge://settings/content/cookies
- Opera: Settings → Advanced → Privacy & security
8.2 Opt-Out Tools
You can opt out of targeted advertising from many advertising networks by visiting the following opt-out portals:
- Digital Advertising Alliance (DAA): optout.aboutads.info
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.com
- Google Ads Settings: adssettings.google.com
- Facebook Ad Preferences: facebook.com/adpreferences
8.3 Impact of Disabling Cookies
Please note that if you choose to disable or delete cookies, some parts of our website may not function properly or at all. For example, you may not be able to log in to your account, use certain interactive features, or access personalised content. Strictly necessary cookies are required for the website to function and cannot be disabled without significantly impacting your experience.
9 Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Our website currently does not respond to DNT signals in a standardised manner, as there is no globally accepted standard for how websites should interpret and respond to these signals. If and when a standard is established, we will review our approach to DNT signals and update this policy accordingly.
In the meantime, you can use the cookie management options described in Section 8 of this policy to control how cookies and tracking technologies are used when you visit our website.
10 Cookies and Children
Our website is not directed at children under the age of 16, and we do not knowingly use cookies to collect information from children under this age. If you are the parent or guardian of a child and believe that your child has visited our website and cookies have been set on their device, you may clear these cookies through the browser settings of the device in question. Please also review our Privacy Policy for further information about how we handle data relating to minors.
11 Cookie Consent and Withdrawal
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. Your consent preferences are recorded in a consent cookie stored on your device.
You may withdraw your consent to non-essential cookies at any time by:
- Clearing the cookies from your browser (which will cause the consent banner to reappear on your next visit).
- Adjusting your browser settings to block or delete cookies.
- Using the specific opt-out tools provided by third-party advertising and analytics services.
Please note that withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal, and it does not affect the use of strictly necessary cookies that are required for the website to function.
12 Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, new legal requirements, or changes to our website and services. When we make material changes, we will update the "Last updated" date at the top of this policy.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. If we make significant changes that affect your rights or the way we use cookies, we will notify you via email or by displaying a prominent notice on our website.
For any questions or concerns about this Cookie Policy or our use of cookies, please contact us at [email protected].